Many TikTok creators use the platform to share financial advice and money-saving tips, making it a valuable resource for anyone looking to improve their financial literacy.
Why It Matters: TikTok has become one of the most popular social media platforms among young adults, and it's not just for dancing and lip-syncing videos anymore. The platform is full of influencers who specialize in personal finance and investing. By following these influencers, you can get a wealth of financial advice, tips, and tricks that you might not find anywhere else, given the platform’s importance for communication and information.
Many creators post informative videos that break down complex financial concepts into easy-to-understand terms. For example, you can find videos explaining the basics of investing, how to save money, and how to build credit.
The following five TikTok influencers who know their way around finances. Of course, use your own discernment, as none of this constitutes financial advice.
- Tiffany Aliche, known as The Budgetnista, is a financial educator and the bestselling author of Get Good With Money who has been featured on numerous media outlets. Her TikTok channel is full of money-saving tips and strategies for people of all ages and income levels. From creating a budget to building your credit score, The Budgetnista's content is informative and engaging. According to her website, she has helped over two million women worldwide collectively save more than $350 million, pay off over $200 million in debt, purchase homes, and transform the way they think about their finances.
- Janie Martinez is a finance expert and founder of the Latina Money movement. Her TikTok channel, Investing Latina, focuses on educating her audience about investing, building wealth, and managing money as a first-generation immigrant. Janie's content is educational and empowering, helping people feel confident about taking control of their finances. Born in the Dominican Republic, Martinez focuses on minimal living and intentional spending, and has written for CNBC, Time, and the Huffington Post. She’s also led workshops for Nasdaq, Google, Verizon, and the White House Economic Council.
- Dr. Brad Klontz is a financial psychologist and author who uses TikTok to share his expertise on money mindset and behavior. His videos cover a wide range of topics, from the psychology of spending to the importance of financial therapy. An Associate Professor of Practice at Creighton University Heider College of Business, co-founder of the Financial Psychology Institute, and Managing Principal of YYMW Advisors, Klontz's unique perspective on personal finance makes his content a must-watch for anyone interested in the intersection of money and psychology. He’s also the author of eight books on the psychology of money and a Fellow at the American Psychological Association.
- Erika Kullberg is an attorney and personal finance expert with over nine million followers on TikTok. Featured in Forbes, CNBC, and Business Insider, her passion for personal finance began when she was in law school and realized how little financial education she had received. Since then, she has made it her mission to help others achieve financial freedom and security. On TikTok, Kullberg shares her own personal finance journey, including her experiences with budgeting, saving, and investing. She also provides practical advice and tips for managing money, building wealth, and achieving financial goals. One of Erika's key messages is that financial freedom is achievable for anyone, regardless of their income or background.
- Tat Londono is the founder of The Financial Gym, which provides financial coaching and education to help people achieve their financial goals. Her journey in the financial industry began when she was working as a stockbroker and noticed that many of her clients lacked basic financial knowledge. She realized that financial education and coaching were essential to help people achieve financial success and security. Londono’s also a frequent speaker on personal finance topics and has been featured in media outlets such as CNBC, The Wall Street Journal, and Forbes.